Resources Library by ANA

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Tom De Ruyck, Erica Van Lieven

Companies: InSites Consulting, Direction First

May 13, 2014

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Ray Poynter, Sue York

March 1, 2014

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Ray Poynter

November 20, 2013

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Ray Poynter

June 15, 2013

Rules of engagement

The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal; we need rules of engagement that guide us toward eliminating...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Steven Gittelman, Elaine Trimarchi

November 6, 2012

AAPOR standard definitions

For a long time, survey researchers have needed more comprehensive and reliable diagnostic tools to understand the components of total survey error. Some of those components, such as margin of sampling error, are relatively easily calculated and...

Catalogue: ESOMAR Codes And Guidelines

Author: AAPOR B.V.

June 15, 2012

ESOMAR guideline on social media research (Russian)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognizing that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2011

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010